Search engine optimization is a process to optimize a website for better visibility and obtaining search rankings in search engine listings of various search engines.
First and the initial step for optimization a website is initial website analysis. This includes website goals settings with unique and innovative content publishing. And it includes website site analysis before a particular site undergoes optimization process. Target keywords status in search engines, search engine penalties review, website goal, designs relevancy, navigation checking, HTML validation, url issues, domain name, architecture & Layout, main key words identification, keyword relevancy check with website.
On page optimization Review’s
• Titles, Headings
• Meta Tags
• Navigation
• Content-Keywords
• URL’s
• Sitemaps
• Domain Name
• Images-ALT
• And others.
OFF page optimization Review’s
• Article distribution
• Social networking
• Directory listings
• Link exchange
• 3 way linking
• One way linking
• Blogging
• Forum posting
• Multiway linking’s.
